New online tool flags $4-trillion in export options for SE Alberta firms
The Southeast Alberta Chamber of Commerce says a new web-based tool could help local businesses reduce reliance on the U.S. market amid tariff disputes.
Why it matters
The tool could help Southeast Alberta businesses reduce dependence on U.S. customers as tariff tensions continue to affect cross-border trade.
The Canadian Chamber of Commerce's Business Data Lab has launched Trade Explorer, an online tool that identifies about $4 trillion in potential export opportunities for Canadian businesses across 182 countries. The tool lets companies compare markets and pinpoint where global demand for their specific products is strongest.
Lisa Dressler, executive director of the Southeast Alberta Chamber of Commerce, said the tool offers a way for businesses to explore new markets using data tailored to their own products and goals, addressing what she called overwhelming confusion around trade and tariffs. She noted many regional businesses have relied heavily on a single customer base in the United States, despite Canada having more than 50 trade agreements worldwide.
Dressler said Europe represents the largest potential opportunity identified by the tool. She added the chamber has seen tariff impacts on some local businesses and is working to combine resources like Trade Explorer with trade missions run through the Alberta Chambers of Commerce and the Canadian Chamber of Commerce to connect companies with new customers and partners.
The chamber is preparing member communications that will consolidate information on tariff impacts, trade disruptions, export opportunities and available business supports.
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