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Alberta DailyEst. 2026
PoliticsRed Deer

Red Deer council approves sign exception for 1910 building at 4840 51 Street

The 7-2 council vote clears the way for a development permit on a dynamic sign that was installed without approval and later ordered shut off.

Red Deer city council has approved second and third readings of a zoning bylaw amendment granting a dynamic fascia sign site exception for the property at 4840 51 Street, following a public hearing held September 29. The vote passed 7-2, with Mayor Cindy Jefferies and Councillor Jaelene Tweedle opposed.

The building sits at the intersection of 49th Avenue and 51st Street in downtown Red Deer and holds historical significance. Constructed in 1910, it is one of the city's oldest manufacturing buildings and served as a courthouse from 1916 to 1930.

The applicant sought the dynamic sign to support residential real estate marketing, but the sign had already been built on the building's south façade without a development permit. A stop order was issued on May 13, 2026, forcing the sign to be turned off. The property owner then applied for a site exception, which city administration did not recommend approving.

With council's approval now in place, the applicant is able to apply for a development permit so the existing sign can be reviewed and considered by the development authority.

Compiled by the Alberta Daily Desk — an AI-written summary of reporting from the credited sources below, produced and reviewed under our editorial policy.

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