Cypress County debuts new brand and tagline 'Live big. Build bigger'
The rebrand was revealed at a dinner tied to the SiteLink economic development forum in Dunmore. Council approved the identity change on Aug. 18 after working with Alberta marketing firm Unfussy.
Cypress County unveiled a new brand identity on Friday during a dinner held alongside the three-day SiteLink Forum economic development conference in Dunmore. The event drew economic development professionals, site selectors and local leaders discussing trends and strategies in economic development.
The new identity centres on the tagline "Live big. Build bigger," meant to reflect the county's space, support and foundation for growth. Mayor Dan Hamilton said the brand reflects the county's heritage, independence and belief that people succeed when given room to grow. It is backed by accountability statements emphasizing clarity, confidence and practicality in how the county communicates and delivers services.
The visual design draws on the county's landscapes, sunshine and communities, along with what officials call a practical, roll-up-your-sleeves mindset. Council approved the rebrand on Aug. 18 following a process with Alberta-based marketing company Unfussy.
The new branding will roll out through the county's website, social media and communications materials, with the Cypress County Fire Services Facebook page folded into the main county page. Further changes to signage, facilities and vehicles will follow over coming months, with the new brand viewable on the county's website starting Sept. 21.
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