Grande Prairie tourism group launches survey on region's future
The Grande Prairie Regional Tourism Association wants residents to weigh in on what makes northwestern Alberta appealing to visitors before the project wraps up in October.
Why it matters
The survey results could influence how tourism dollars and development are directed across communities in northwestern Alberta.
The Grande Prairie Regional Tourism Association (GPRTA) has partnered with JLL Canada and Valuegraphics Research Company on an initiative aimed at shaping tourism strategy across northwestern Alberta. The group says it has already identified several experiences that distinguish the region and is now seeking public input through an online Resident Sentiment Survey.
GPRTA Executive Director Jasmin Greavett said the project reflects a regional rather than municipal approach to tourism growth, noting that visitors do not limit their travels to city or town boundaries. JLL Canada representatives Shirin Jafari and Mary Isgro said the work combines market analysis with community engagement to identify tourism opportunities rooted in local strengths and goals.
The Resident Sentiment Survey is open online until September 18, and the broader initiative is expected to conclude in October.
Compiled by the Alberta Daily Desk — an AI-written summary of reporting from the credited sources below, produced and reviewed under our editorial policy.